BORAM ADVERTISING:

The advertising department offers full service (radio, TV and print) including administration and monitoring of campaigns. BORAM cooperates closely with other agencies and with the marketing departments of radio stations and other media enterprises all over the country. BORAM has successfully created and conducted campaigns in the fields of politics, human rights, democratization, finance, sports, culture, and new technology, as well as military and police issues. BORAM has developed and launched a number of campaigns designed to raise public wareness of key social and political issues facing the citizens of Bosnia and Herzegovina. Production and placement of video/TV promotional and educational material has proved to be particularly effective in these campaigns.

• BORAM Advertising Activities include:

• TV placement
• Production of commercial footage
• Placement on BORAM radio network (24 Radio stations), and on additional 100 radio stations from all parts of Bosnia and Herzegovina – non-members of the BORAM Network;
• Print placement
• Billboards
• Design and production of campaigns, including production of logo and slogans.
• Distribution of campaigns
• Administration of campaigns
• Research
• Monitoring of campaigns (spot monitoring)
  
  Some of the most important campaigns that BORAM has implemented:
  

• USNIC, Antiterrorist Campaigns
• NATO PR and Communication Campaign 2009, 2010
• EUPM, Police Accountability 2006 and 2009
• "EU Awareness", EC and DEI; bringing the EU integration process “into people’s homes”, helping citizens of Bosnia and Herzegovina to become familiar with the EU Integration process and its general objectives
• FBiH; Ministry of Health, HSEP campaign, promotional campaign of family medicine and healthy lifestyle
• FBiH Ministry of Interior, campaign on traffic security improvement 2008 and 2010
• "Pazi kako voziš!" - campaign for Federation Ministry of Internal Affairs 2008
• "Voli život poštuj pravila" - campaign for Federation Ministry of Internal Affairs 2010/11

List of campaigns implemented by BORAM:

 

• Citizens participation andlocal governance, World Bank; training in PR in several BiH municipalities
• Anti drug campaign, EUPM
• Women in Business, German Ifa:
• Antiterrorist Campaign, US Ministry of Defence
• Hoffman LA Roche ymphoma Day, Mabthera, Pegasis, Xenical, Breast cancer Conference, PR and
  events in Sarajevo and Mostar, Mabhtera conference in Banja Luka, PR campaigns)
• Glaxo Smith and Kline, World Asthma Day in Mostar, Banja Luka and Sarajevo and Tuzla, PR full campaign
• Women in Trafficking”, German Ifa: campaign on
  human trafficking in SEE region
• State Border Service and SIPA for EUPM
• UNHCR campaign for the UN anniversary
• “AIDS Prevention”, client UNICEF
• Inclusive Education, client TEPD
• Defamation and Freedom of Access to Information Laws for OPA (US Embassy)
• "Women at Crossroads”, Ifa Germany; successful
  women in their fight against poor position of women in
  SEE region
• Documentary on War Crimes “The Countdown”, client NATO
• "Debating Women Issues" project, funded by EC, campaign on women position in SEE region
• Serial documentaries on return "Novi mostovi"
  (New Bridges)
• Where will I be on 2015”, for UNDP
• TV serial for German Ifa : Women in Transition
• “Women in media” client NPA Norwegian People’s
  Aid; campaign on women issues in media as well as women who are employed in media
• Campaign “Association of Elected Officials”, produced for IFES
• “Anketari” ; “Surveyors” campaign produced for UNDP
• EUFOR Branding
• Police Accountability for EUPM
• Radio campaigns for campaign “40 days of
  dialogue on social reforms”, project supported by USAID
• Radio campaigns “Elections”, client OSCE
• Campaign “Support to demobilized soldiers”,
  client IOM
• Business reporting, client US Embassy, OPA
• Series of radio campaigns for elections, client OSCE
  and Dutch Embassy
• South East Europe Media Organization (SEEMO)
• Campaign for Vienna City
• Campaign for Association of Elected Officials
• Our Town our Future
• TV campaign-“Volonterizam” (Volunteerism), produced for CCI. TV campaign, “Anketari” , produced for UNDP
• IFC; International Finance Corporation
• Athletic Federation of BiH
• PRISTOP
• LOK Micro
• UNDP
• IMELDA
• Cooperazione Italiana: ”Sport for All” Campaign; inclusion of children with special needs