BORAM –We put the citizens first

BORAM Agency from Sarajevo, Bosnia and Herzegovina, specializes in campaigns that inform and educate citizens.

Campaign elements typically
include media coverage, event management, and PR – brought together in an optimally effective combination

BORAM is a BiH Production/PR/Ad agency that also supports an informal network of radiostations from all parts of Bosnia and Herzegovina. BORAM specializes in campaigns that tackle socially relevant issues, and it does this by using the most advanced PR tools. In addition, BORAM has state-of-the-art production capacity, utilizing a suite of digital video and audio equipment to deliver top-quality recording and production. Testament to the professionalism, expertise and dedication of its staff, BORAM Agency in consortium with MOSTRA Communication (Belgium) and Atos Origin Belgium beat a large number of competing agencies from across Europe to win the tender for the prestigious two-year “EU Awareness” project designed to bring the EU integration process “into people’s homes” and ensure that the citizens of Bosnia and Herzegovina are completely familiar with a process that will have a profound impact on their daily lives. The project sought to give citizens the kind of information that will equip them to take an active part in theintegration process.

BORAM has developed several departments since it was founded:

1. BORAM Audio and Video Production
2. BORAM Public Relations
3. BORAM Advertising
4. BORAM Event Management and Conference Organization
5. BORAM Design, Print and Web
6. BORAM Distribution, Monitoring and Research
7. BORAM Training

In its early phase, BORAM developed a shared-news project among 24 radio stations - BORAM members. BORAM Shared News and shared programming was developed as a journalistically sound marketing product. Shared News meant creating a quality product for both listeners and advertisers. An original product, BORAM Shared News expanded strongly, offering long-term sustainable marketing revenue. BORAM Shared News and programming served as the ideal launch-pad for regional cooperation in the media sector. The informal network also helped BORAM to build logistic spots throughout Bosnia and Herzegovina. At any given time we are able to engage journalists and TV crews or to organize events in any location in Bosnia and Herzegovina.