EUSR

The European Union's foundational principles encompass the rule of law and the protection of human rights. The rule of law serves as the fundamental framework enabling citizens to exercise their rights and freedoms. In order to attain membership in the European Union, Bosnia and Herzegovina must uphold and actively promote this core value. The European Commission believes that negotiations for accession to the European Union should commence with Bosnia and Herzegovina once the country has achieved the necessary level of compliance with the membership criteria.

The project primarily focused on the 3rd and 4th editions of the "Pravo na Pravdu" Public Debate, which served as a source of inspiration for various segments of society. This initiative also connected citizens advocating for rule of law reforms to the electoral campaign through "rule of law pledges." The debates reinforced the vital significance of the rule of law for citizens and emphasized the representation of relevant sectors of society.

BORAM produced the implementation plan for the debates and organized two one-day events/hybrid with up to 260 virtual participants and up to 180 attendees in person (in both debates). This included the production of 4 video clips (up to 3 minutes. 2 video clips for each of the two one-day events) with real-life stories /testimonies related to the public Debate themes with a minimum of 12 people interviewed. BORAM planned and organized media coverage and promotion of the event and the EU engaged via traditional and social media with a minimum reach of 3 million people. Reporting the number of viewers, participants, and citizens reached via social media. In addition to producing 2 promotional clips, virtual branding packages, and production of media plan.

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