The campaign centered around the key themes of the NHDR report: family benefits, women's equality in the labor market, disability equality, and child benefit. It was actively conducted across various social networks, including Facebook, Instagram, Twitter, and YouTube, with a primary focus on Facebook for most of the posts. Throughout the campaign, activities of the project (workshops) were consistently tracked, and the main messages were promoted using diverse formats such as posts, videos, articles, and infographics. The campaign's efforts on digital and social networks resulted in a cumulative reach of 438,254 people.

Each theme covered in the NHDR report had a dedicated visual that served as the foundation for all other content related to that specific theme. The campaign also produced four videos, consisting of two animated and two feature videos. To ensure authenticity and relevance, the production involved individuals directly connected to the topics of the NHDR report. Filming took place in Sarajevo and Banja Luka.

For the topic of women's equality in the labor market, a separate short video was created, which was directly published on the UNDP Facebook page.

On November 22, a press briefing was conducted in Sarajevo and Banja Luka simultaneously from 13:00 to 15:00, with both cities connected via a Zoom link. The primary objective of the briefing was to initiate discussions between journalists on the subjects covered in the National Report on Human Development, specifically focusing on social inclusion in Bosnia and Herzegovina. Providing detailed information on social inclusion to the media is crucial as the media plays a significant role in promoting recommendations for enhancing relevant policies.

The media briefing attracted 22 journalists, with participants attending both online and in-person at the locations in Sarajevo and Banja Luka. The journalists were invited through direct contacts, following standard practices. Attendees included young journalists from prominent newsrooms, freelancers of varying ages, and editors from online media outlets.

The most pertinent topics addressed during the briefing included:

• What elements of the report are important to the story? 
• How to find examples for a story? 
• How are the examples shown in the story?