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Outreach project - Public Information Campaign on the European Commission Opinion on BiH’s
Public Campaigns
The European Commission released the Opinion on BiH` application for EU membership on 29 May 2019. It included 14 key recommendations and reform priorities for the next steps of BiH's EU integration path. To support the release of the Opinion, in 3,5 months, Boram developed and placed a strong public communication campaign and implemented activities in 4 phases, under the guidance of the EU Special Representative Office in BiH.
The first campaign on the EC Opinion on BiH was launched immediately upon its release. It was very important to provide accurate information on the Opinion and prevent possible manipulations and misinterpretation by political leaders and other public figures. In addition, the results of the campaign are quite impressive for the implementation period of 3 months, more than 3 million people in BiH reached the EUSR Campaign on the Opinion of the EC on BiH's request for EU membership.
Boram Agency provided a creative and technical support for the campaign and organized the event including, event management communication, organization, designing visuals, promotional materials and printing. Boram was also responsible for hotel accommodation and all related activities for participants.
In 2nd phase Boram organized Public debate “Together We are Europe” in ANTI-Covid Centre in Sarajevo via Zoom (Media briefing and Second Public debate in preparation for Banja Luka in July)
This included, Public campaign, Media campaign developed, Designing the visual identity of the campaign, #SmisljenjaNaDjela. 5 Vox pops and interviews, produced in 6 cities in BiH.