December 2021

The ‘Hajde!’ platform (www.hajde.media) is a new online meeting place for all young people who are interested in active participation in and daily monitoring of interesting events, news and opportunities in the Western Balkans. On the platform, young people will have the opportunity to get to know each other, share their own experiences and gain useful knowledge and information about professional opportunities and events in the region.

Under the direct supervision of the RYCO Project Team, BORAM developed and implemented the communication and visibility campaign for the promotion of “HAJDE” platform and the strategy of the regional youth cooperation office for 2022-24. The goal of this campaign was to promote Youth Info Platform (“Hajde”) and RYCO’s Strategy throughout the Western Balkans 6 (WB6) region.

BORAM took full responsibility for all activities related that campaign, developing concept and the scenario. Branding the conference hall in Sarajevo and five studios in Tirana, Belgrade, Skopje, Podgorica and Pristina. Preparing digital branding and media campaign of the Hajde.media platform.