The AgriTech Summit was held as part of the EU4BusinessRecovery project funded by the European Union and the Federal Republic of Germany, and organized by the United Nations Development Program (UNDP). The project is jointly implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), UNDP in Bosnia and Herzegovina and the International Labor Organization (ILO). The summit brought together top experts, innovators, and academia from the world of agriculture who presented their innovative aggrotech solutions. The summit brought together over 150 experts and lovers of agriculture.

The AgriTech Summit aimed to show through a joint discussion how technological solutions can help in addressing some of the most significant challenges facing agriculture today. In particular, the summit addressed the key problems plaguing this sector, and the growing demand for technological advancements in agriculture drawing on the example of successful regional and global initiatives. The meeting of the regional AgriTech ecosystem brought together agribusiness leaders, technology pioneers and investors to exchange ideas, get inspiration and identify future partners. Participants had an opportunity to understand various potentials of the agricultural sector in dynamic panel discussions, inspiring presentations and networking opportunities.

Within this project, BORAM designed and implemented communication activities – a creative package including the design of visuals, media and promotional materials and installations for events, and their manufacturing. BORAM contributed ideas, the concept, and organised the large-scale AgriTech Summit and provided complete logistic and technical support. It produced a video clip intended to announce the summit, AI video, digital carpet, a post-event video, VR projection, hologram, and arranged live streaming of the event. It also provided a PR support (announcement, press release, press conference coordination, monitoring), media support during the event, created media contents, and implemented the media campaign.