The EU4BusinessRecovery project aims to reduce the impact of the Covid-19 pandemic on agricultural and tourism enterprises, micro, small and medium-sized enterprises (MSMEs) in the metal, wood-processing, and textile/apparel/footwear sectors, as well as on entrepreneurs and farmers. The project ensures business continuity to preserve existing jobs, and thereby reduce negative social consequences such as unemployment, poverty, or migration. 

With the financial support of the European Union (EUR 13 million) and the Ministry of Economic Cooperation and Development of the Federal Republic of Germany (EUR 700,000), the project is jointly implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, the International Labor Organization (ILO), and the United Nations Development Program (UNDP). The project was implemented from 2021 to 2023.  It is complementary to the joint EU4Business project, an ongoing project that already showed numerous results.

In this project, aimed at promoting cities and villages of the future, BORAM designed and implemented the following communication activities – a creative package including the design of visuals, media and promotion materials and installations for events. It designed and organised 5 events which took place across BiH (Trebinje, Bijeljina, Sarajevo, Kulen Vakuf/Bihać, and Zenica), including  complete logistic and technical support. Boram provided PR support for all the events (announcement and press release, coordination of press conferences, monitoring), media support during the events, it created contents for the campaign in both traditional and social media, and implemented the media campaign.