A bus tour #BiHCoolTura with 20 young individuals from Bosnia and Herzegovina aged 18-25. Its aim was to unite enthusiastic youth from diverse backgrounds, broadening their perspectives by delving into their shared history. The tour included historical and cultural sites that showcase Bosnia and Herzegovina's rich past. This initiative underscored the core EU principles of activism and cooperation. By engaging these 20 participants, it facilitated the exchange of their visions and aspirations for the future. Such interactions foster lasting friendships, allowing youth from different backgrounds to amplify the tour's impact by championing positive societal shifts rooted in European values.

While specifically designed for these 20 individuals, the broader community also gained benefits from the reactions of the participants and the bonds that form. The venture served as a testament to the unifying power of diversity and how shared history can guide the future.

BORAM encouraged young people from small towns to apply, ensuring a diverse representation. Ideally, applicants were to be eager to engage in an exchange of experience, enthusiastic, open, understanding, committed to community growth, inter-entity cooperation, human rights, environmental protection, and universal values. We organised #BiHCoolTura which started in Sarajevo, and visited Konjic, Mostar, Neum, Stolac, Jajce, Kupres, ending in Banja Luka. We provided complete logistic and technical support to the activities. On this tour, young people visited important cultural and historical sites. We fully branded the bus, provided promotional materials and communication of the tour through influencers and digital media. We produced a video of the tour and ensured media presence and PR coverage at every site. We also organised three workshop for the youth about media literacy.