#ZastaniiPoslušaj – public advocacy campaigns aimed at addressing the priority human rights problems of the marginalized groups in BiH. “Will you stop and listen” is a campaign focusing on social inclusion and abandoning of the concept of passive social protection. The campaign appeals to all segments of society to accept and promote equal opportunities for all BiH citizens based on mutual understanding and acceptance of diversity. This project also involves activities on mapping and analysing the current needs of the marginalized groups, and on developing and adopting modern strategies for social inclusion at the entity and Brčko District levels and their harmonization with EU standards.

The overall goal is to contribute to better networking of civil society organisations in the social inclusion sector, more visible representation of interests and needs of the marginalized groups and their representation in social policies and modern strategies relevant to EU integration process.

BORAM covered the communication needs of this multiannual project in all segments, including the development of a Communication Plan and Implementation Plan, preparation and production of promotional and media materials, media and PR campaigns, designing of communication messages and creative packages, work with journalists and media community, organisation of events, monitoring of the activities, etc.