February -December 2022

In 2021, amidst the challenges posed by the COVID-19 pandemic, governments and international organizations worked diligently to protect the people of Bosnia and Herzegovina, with a special focus on safeguarding children. UNICEF played a pivotal role in highlighting the importance of COVID-19 vaccines. Moreover, in line with commemorating UNICEF's 75th anniversary, two initiatives were dedicated to children and parenting.

On November 19, 2021, a significant event marked International Children's Day and UNICEF's 75th anniversary in Bosnia and Herzegovina. The occasion was a high-profile hybrid gathering that brought together UNICEF representatives, experts in children's rights, media professionals, and individuals dedicated to protecting children's rights. The event featured online contributions from participants, including speakers from business sectors and public institutions of Bosnia and Herzegovina. The activities undertaken during this event aimed to promote child rights, particularly those of the most vulnerable children, necessitating effective and clear two-way communication.

Boram played a crucial role in organizing two conferences: one in the form of a workshop and the other a hybrid event celebrating UNICEF's 75th anniversary. Additionally, they organized five guerrilla events in different cities in Bosnia and Herzegovina, where five buildings were illuminated, accompanied by 92 media announcements, reaching approximately 2,931,915 people. The team produced 11 sets of photographs, four quizzes, and 12 infographics on relevant topics. Furthermore, they created ten videos covering themes such as vaccine importance, UPSHIFT program, IT Girls, BiH Youth Café, and UNICEF's 75th anniversary. Additionally, 4366 pieces of promotional material were printed and designed.

Boram also conducted two competitions: one for media contributions to the promotion and protection of children's rights in BiH and another for individual contributions to the same cause. They prepared a visual proposal for the conference, incorporating the slogan "Remember the past, reimagine the future," adapted visuals for digital banners, branding for the hall, and telops for panelists and moderators. Moreover, they presented two design proposals for plaques and organized the Press Release with photos from the event. Awards were given to the participants of "Imagine the future" initiative, and an article was published as part of the "Justice for Every Child" campaign. Boram also designed and printed an Instagram frame and provided communication support for World Child's Day, including live streaming of events.

Overall, Boram's efforts were instrumental in raising awareness and supporting UNICEF's initiatives for the welfare and rights of children in Bosnia and Herzegovina.