BORAM for UNDP

23 September - 30 October 2022

BORAM took charge of organizing an event under the Green Economic Development (GED) project, implemented by UNDP in Bosnia and Herzegovina. The primary objective was to launch a public awareness campaign that highlighted the significant accomplishments of the project and outlined its future goals. The campaign focused on emphasizing the environmental and socio-economic benefits of energy efficiency measures and showcased the achievements of the GED project.

To create a cohesive and engaging event, BORAM developed a visual identity specific to the occasion. They also produced audio-visual content aimed at enhancing the understanding, knowledge, and awareness of the general public regarding the project's activities.

Various public relations activities were devised and executed, including social media and digital campaigns, to ensure that well-informed public perspectives, perceptions, and awareness about the GED project were sustained.

The main highlight of the event was an outdoor gathering conceptualized and organized by BORAM in the Botanical garden of the National Museum of BiH in Sarajevo. This unique setting added significant value to the project's goals and reinforced the importance of energy efficiency and renewable energy sources. The environment was customized to promote these measures effectively. The program featured entertaining activities with the participation of the choir from a music school and a music band.

During the event, the botanical garden and the entrance of the Museum were branded with visuals related to the GED project, and they were illuminated with the project's distinctive colors, creating a vibrant and visually appealing atmosphere.

Galerija