November 2020-March 2021

An information campaign aimed at promoting public administration reform was conducted as part of the ongoing project "Support to Public Administration Reform in BiH," which is being implemented and funded by IPA funds. The primary objective of this campaign was to create significant changes in the awareness of citizens, journalists, civil servants, the NGO sector, and the general public in Bosnia and Herzegovina.

Boram took charge of several key responsibilities during the campaign. Firstly, they handled the translation and printing of the Strategy and Action Plan, ensuring that the essential documents were accessible to the target audience. Additionally, Boram managed the procurement of various promotional materials such as diaries, calendars, cups/thermos bottles, pens, and umbrellas, all of which were branded with the PARCO logo to enhance visibility and recognition.

Furthermore, Boram played a crucial role in developing the concept for the online campaign, presenting a comprehensive implementation schedule to ensure a seamless and effective execution. Within the scope of this assignment, Boram produced diverse content, including but not limited to graphics, texts, videos, and jingles. Specifically, they created two infographics for social media, wrote ten PR articles, developed three videos, and composed a radio jingle.

Through these efforts, the information campaign sought to drive positive change, increase awareness, and garner support for public administration reform in Bosnia and Herzegovina, fostering an informed and engaged society.